A temporary organism trying to find a viable business model – Jack Delosa, MBE Education
The biggest challenge for entrepreneurs in a start up is that they are uninformed. A start up in the early stages requires a lot of ‘doing’ focused time, and an ability to learn from mistakes. If we want to survive we need to fail and fail fast. Launch, come back, re-develop and launch again. 99% of people who start a business don't get past the start up and growth phase. It is stressful, busy and difficult, and often not lucrative. The start up and growth phases are where value is created but not realised. The key to success is identifying the difference about your business that makes the difference. What makes your customers choose you?