I meet 2 types of business owners, those who own a job and those who own an asset, which are you?
Adding value to or extracting the value from your asset may require attracting investors for growth capital or a strategic buyer to sell to.
The biggest challenge for business owners RAISING CAPITAL is they are UNPREPARED.
Raising capital to fund growth in your business means attracting investors. They need to clearly see the viability and future potential of your business if they are going to hand over cash.
Getting prepared includes reducing risk to increase attractiveness.
Some ways to de-risk your business:
- Diluting the founder’s involvement
- Implementing systems and processes
- Developing your advisor team
The biggest challenge for business owners WANTING TO SELL is they are UNDERVALUED.
Your business will either be bought by a Strategic or Financial Buyer. Strategic buyers have the Investor approach, they are looking for potential, and they will pay for future value. Financial buyers are looking for the best deal and will be looking for ways to pay you less.
Which buyer will you attract?
For assistance in how to attract Investors or Strategic Buyers talk to us about the strategy you need. email@example.com for more information and an investor/sale ready checklist!